Search Engine Optimization Executive - Lucknow, Uttar Pradesh, India - Deedok it solutions
2 weeks ago
Description
Key Responsibilities:
Keyword Research:
Conduct in-depth keyword research to identify relevant search terms and phrases that align with the business goals.
Analyze keyword competition and search volume to make informed content and optimization decisions.
On-Page Optimization:
Optimize website content, meta tags, and HTML elements to enhance search engine crawlers' understanding of the site's relevance.
Ensure proper URL structure, internal linking, and mobile-friendliness for a seamless user experience.
Content Development:
Collaborate with content creators to develop high-quality, keyword-rich content that appeals to both users and search engines.
Implement SEO best practices for content, including keyword integration, headers, and meta descriptions.
Off-Page Optimization:
Develop and execute link-building strategies to increase the website's authority and credibility.
Monitor backlinks for quality and relevance, disavowing toxic links when necessary.
Technical SEO:
Identify and address technical issues that impact website performance, such as site speed, crawlability, and indexability.
Implement structured data and schema markup to enhance search engine results.
Analytics and Reporting:
Utilize SEO tools and analytics platforms to track website performance, keyword rankings, and user engagement.
Create regular reports to provide insights and recommendations for continuous improvement.
Competitive Analysis:
Monitor and analyze competitors' SEO strategies and performance to identify opportunities for improvement.
Algorithm Updates:
Stay up-to-date with search engine algorithm changes and adapt SEO strategies accordingly.
Local SEO:
Optimize websites for local search by managing Google My Business profiles, local listings, and online reviews.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (preferred).
- Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
- Basic understanding of HTML, CSS, and web development.
- Excellent analytical, problemsolving, and communication skills.
- Creativity and the ability to think strategically to drive organic search growth.
- Experience with content management systems (e.g., WordPress) is a plus.
- Strong attention to detail and the ability to manage multiple tasks and projects simultaneously.
Job Types:
Full-time, Fresher
Pay:
₹15,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid time off
Schedule:
- Day shift
- Night shift
Supplemental pay types:
- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- SEO: 1 year (preferred)
- PPC
- total work: 1 year (preferred)
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