- Own annual Meta revenue targets and RPM growth.
- Architect monetizable watch-time strategy across film clips, music, nostalgia, devotional, and cultural spikes.
- Build and scale a cluster-based Bengali page ecosystem (genre-led, star-led, theme-led).
- Identify new page incubation opportunities and white spaces.
- Lead senior relationship with Meta, secure pilots, feature access, and escalation support.
- Drive dashboard-led performance governance (watch time, retention, RPM, yield per content type).
- Align content, rights, and operations teams toward revenue-first programming.
- 6-8 years in digital platform monetization / social video strategy.
- Deep understanding of Meta monetization mechanics.
- Strong instinct for Bengali audience psychology and content performance.
- Proven ability to scale digital video revenue businesses.
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Meta Business - India - SVF Entertainment
Description
Job Title: Meta Business & Growth Strategy
Location: Kolkata / Mumbai
Department: Digital – SVF Music & Films
Job Type: On-site
About SVF
SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
Role:
Own and scale SVF's Meta revenue ecosystem across Bengali content. This is a P&L-driven leadership role responsible for monetization growth, page network expansion, and senior-level engagement with Meta.
Key Responsibilities:
Ideal Profile:
We are hiring a revenue architect — not a page manager.
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