Marketo Administrator - Chennai, India - ASSA ABLOY

ASSA ABLOY

Verified Company

Chennai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

An Amazing Career Opportunity for Marketo Administrator

Location:
Chennai, India (Hybrid)

Job ID: 25256

Position Summary

The CRM CoE team has global oversight and responsibility for the integrated technology stack that underpins the sales and marketing departments and that ultimately ensure leads and contacts get to the right person, at the right time with the most information.

The operations team works closely with marketing and sales leadership to create the best possible efficiency gains using state of the art technology and business modeling.

As a key member of the broader global marketing team, you will interact with all marketing functions including lead generation, content development, digital marketing, Business Areas product marketing, and corporate communications.

In addition this role is expected to work in close collaboration with Salesforce and analytics teams to ensure that the CRM CoE deliver on prioritized marketing automation efforts across of HID.

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

About HID Global, Chennai

Are You Ready to Join the Team?
Our company is committed to finding the best and the brightest talent to help us reach the top.

If you are a dynamic, highly skilled, experienced Cloud engineer and technology enthusiast, and you enjoy working in a rapid pace within a rapidly growing business environment, then you will want to consider this position.

If you excel at communication, collaboration, and unrelenting innovation, we want to talk to you.

And if you bring dedication, positive energy and integrity to the table, you just might be the right fit for our team.

Roles & Responsibilities:
_Other duties may be assigned._

Ensure our Marketo instance is bestinclass to support global business requirements.
Operate, configure, troubleshoot, and administer Marketo as well as configuring Salesforce and other 3rd party tools platforms.
Proactively review and identify areas to increase efficiency with automation.
Stay on top of marketing automation developments, industry trends, and best practices particularly concerning demand generation and optimized performance, and collaborate with Sr Manager, Global Marketing Automation on Marketo strategy, architecture, and processes.
Create functional programs & campaigns templates at the direction of internal clients within marketing automation and meet key deliverable timelines as well as creating and optimizing automated campaigns, landing pages, forms, etc. in Marketo.
Set up, maintain, and optimize lead scoring models in Marketo.
Implement quality control procedures to ensure campaigns are executed flawlessly and participate in crossfunctional data hygiene/governance initiatives and maintain data quality for the global marketing database.
Keep system users informed about system functionality and enhancements.
Create and maintain detailed documentation, including operational processes, workflows, and training documents.
Collaborate with the Business Areas Marcom teams to optimize performance.
Help build network of Marketo user champions by disseminating knowledge of platform. Play key liaison responsibilities, effectively coordinating and communicating between sales, marketing, and customer service teams.
Participate in discovery and requirements refinement sessions to uncover Marketing Automation requirements.
Build relationships across Salesforce teams to establish Marketo solution enhancements and related training activities.
Play key role in design of Salesforce and Marketo with a keen eye on data integrity.

Technical Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Data management and database management experience preferred, but not required.
Strong math and analytical skills required.
Data visualization experience required.
Must possess excellent organization and time management skills.
Excellent verbal and written communication.
Exceptional attention to detail and deadlines.
Strong presentation skills and experience with video conference software required.
Proficient in reading and creating process flow charts and diagrams.
Strong teamwork orientation works well with crossfunctional departments and ability to build and maintain strong relationships; willingness to help larger teams meet goals and responsibilities.

Preferred Qualities:

Bachelor's degree in marketing or business or related field or relevant experience
Minimum 2 years of experience as an administrator in Marketo.
Adobe Certified Expert
Marketo Engage Business Pract