Supervising Associate - Kochi, India - EY

EY
EY
Verified Company
Kochi, India

1 month ago

Deepika Kaur

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Deepika Kaur

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Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.


The opportunity


EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers and editorial managers.

People in the team provide support for key global EY publications and campaigns.


The Supervising Associate — Social Media Content will help drive cohesive, inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders.

With your exceptional storytelling skills and strong understanding of the digital/social media landscape, you create compelling, engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders.

A creative problem solver, you are comfortable advising leaders in situations of ambiguous direction, multiple strategic goals and diverse points of view.


Your key responsibilities

  • Drive the content strategy to build and amplify the social media presence of executive leaders
  • Manage and maintain the content calendar for executive leadership group
  • Create impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc.
  • Ensure that the content is of topnotch quality, consistent and aligned with EY's purpose and editorial strategy
  • Provide recommendations based on the performance of the social media profile and emerging narratives and trends
  • Repurpose content to meet the needs of diverse audience and platforms
  • Provide copywriting support for highvisibility EY programs and campaigns
  • Collaborate with design teams to ensure that content and design complement each other
  • Suggest improvements to the tone and structure of the content
  • Ensure the content is compliant with EY legal and social media guidelines

Skills and attributes for success


This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders.


Key skills required to excel in this role:

  • Adept in creating engaging, inspiring and persuasive B2B content
  • Proven record in managing highprofile social accounts for leaders
  • Deft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational stories
  • Good understanding of content strategy principles and processes
  • Deft in writing, editing and has a way with words
  • Experience across a range of digital, social and integrated media
  • Strong conflict resolution, negotiation, influencing and persuasion abilities
  • Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization

To qualify for the role, you must have

  • Bachelor's or master's degree, preferably in English literature or mass communication
  • Strong knowledge of content strategy and development and be wellversed with online reputation management skills within the modern digital landscape
  • Uptodate understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)
  • Sharp knowledge of SEO principles
  • At least 89 years of relevant experience

Ideally, you'll also have

  • Creative agency, advertising or Big Four experience Understanding of measurement and analytics of social media and website content

Technologies and tools

  • Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
  • Experience with social media management systems (e.g., Sprinklr, Hootsuite)

What we look for

  • Passion to tell stories that inspire action and build engagement
  • Excellent interpersonal and written communication skills
  • Ability to understand and articulate complex business ideas in an engaging, audiencefriendly style
  • Handson experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
  • Growth mindset who loves to collaborate, ideate and deliver breakthrough work
  • An intuitive understanding of behavioral and digital trends
  • Experience working with global clients
  • Creative problemsolving mindset with a flexible cando attitude
  • Strong organizational and project management skills

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network.

We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy.

From accountants to coders to advisory consultants, we offer a
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