Sales Executive - Bengaluru, India - April3rd Foods

April3rd Foods
April3rd Foods
Verified Company
Bengaluru, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
1.
Co-ordination with Other Departments

1.1
Branding Department Coordination:
1.1.1 Collaborate with the branding team to design branding materials tailored to the specific requirements of QSR (Quick Service Restaurant) clients, including product photographs, cooking instructions, packaging designs, posters etc


1.2
Marketing Department Collaboration:
1.2.1 Work closely with the marketing department to develop targeted marketing campaigns that resonate with QSR clients.

1.2.2 Identify potential QSR clients in new territories and engage in lead generation activities to expand our client base.


1.3
Industry Presence:

1.3.1 Schedule and attend relevant QSR industry events, trade shows, and exhibitions to promote our products and services to potential clients.


1.3.2 Analyse competitors' products, pricing strategies, marketing strategies and market trends provided by the Market Research Analyst to stay competitive in the QSR market.

2.


Engagement and Sales Execution:

2.

1
Sales Execution & Client Integration:
2.1.1 Customize pricing quotes and proposals for each QSR client, collaborating with the sales and finance teams for approval.

2.1.2 Ensure timely delivery of product samples as promised to potential clients.

2.1.3 Conduct negotiations and effectively close deals with QSR clients.

2.1.4 Oversee the smooth onboarding process for new QSR partners, ensuring they receive proper training and support.


2.2
Feedback-Driven Improvement:
2.2.1 Gather feedback from QSR clients and use it to drive continuous improvement in product offerings and service delivery.


2.3
Sales Pipeline Monitoring:
2.3.1 Manage the Customer Relationship Management (CRM) system with proper timely updated information from each interaction.

2.3.2 Proactively address any potential bottlenecks or issues in the sales pipeline to ensure smooth operations.


2.4
Lost Opportunities Review:

2.4.1 Participate in daily awareness meetings to discuss lost QSR client opportunities, propose root causes for losses, and suggest corrective and preventive actions.

3.


Forecasting:


3.1
Sales Forecasting:
3.1.1 Use historical data, deal value, probability, and closure dates to generate accurate sales forecasts for QSR clients.

3.1.2 Communicate predicted demand and sales forecasts to the Sales Head for strategic planning and resource allocation.

4.


Product Strategy:


4.1 Collaboration with PID Department:

4.1.1 Work collaboratively with the Product Innovation and Development (PID) department on an as-needed basis to align product offerings with the specific needs and trends in the QSR industry.

5.


Reporting and Feedback:


5.1
Sales Reporting:
5.1.1 Prepare and submit regular reports comparing actual sales to forecasted sales for QSR clients.

5.1.2 Monitor conversion rates at each stage of the sales process and provide insights for improvement.

5.1.3 Generate forecasts for sales in the upcoming month and share them with relevant stakeholders.

5.1.4 No, of won/lost customers with reasons

Here are the Key Performance Indicators (KPIs) for the QSR Sales Executive role, along with their measuring formulas:

Key Performance Indicators (KPIs) for QSR Sales Executive:

  • Brand and Marketing Effectiveness
  • KPI 1: Branding Material Impact
  • Formula: (Number of QSR clients who found branding materials effective / Total number of QSR clients) x 100
  • Target: Achieve a minimum of 80% client satisfaction with branding materials.
  • KPI 2: Marketing Campaign Success
  • Formula: (ROI from marketing campaigns targeting QSR clients / Total campaign expenditure) x 100
  • Target: Achieve a minimum ROI of 120% from QSRspecific marketing campaigns.
  • KPI 3: New QSR Client Leads
  • Formula: Number of new QSR client leads generated
  • Target: Generate at least 15 new QSR client leads per month in untapped territories.
  • Engagement and Sales Execution
  • KPI 4: Sales Conversion Rate
  • Formula: (Number of successful sales to QSR clients / Total number of sales attempts) x 100
  • Target: Maintain a sales conversion rate of at least 25%.
  • KPI 5: Client Onboarding Efficiency
  • Formula: (Average time taken to onboard a new QSR partner / Target time for onboarding) x 100
  • Target: Onboard new QSR partners within 30 days on average.
  • Feedback-Driven Improvement
  • KPI 6: Feedback Utilization
  • Formula: (Number of feedback suggestions implemented / Total number of feedback suggestions from QSR clients) x 100
  • Target: Implement at least 70% of valid feedback suggestions from QSR clients.
  • Sales Pipeline Management
  • KPI 7: CRM Utilization
  • Formula: (Percentage of CRM fields accurately updated after each interaction / Total CRM fields) x 100
  • Target: Maintain CRM accuracy of at least 90% for QSR client interactions.
  • KPI 8: Bottleneck Resolution Time
  • Formula: Average time taken to resolve bottlenecks or issues in the sales pipeline
  • Target: Resolve issues within 48 hours on average for QSR clients.
  • Lost Opportuni
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