Social Media Executive - Hyderabad, India - Goalreify
Description
ROLE PURPOSE
- The Social Media Executive is responsible for the daytoday operations of all the social media accounts of the clients of the agency.
- As an operational member of the Digital Marketing Team, her/his role is to ensure that our client's brands are represented correctly on social and digital media channels.
ROLE & RESPONSIBILITIES
- Conducting competitor analysis for key clients of the agency.
- Preparation of monthly social media activity calendars in consultation with the creative teams.
- Coordination with internal teams to ensure that effective social media creatives are prepared in time and on spec.
- Quality control and monitoring of brand essentials and hygiene elements.
- Timely posting of social media content on various platforms, as per the approved social media calendar.
- Tracking client brand mentions on the web and social channels to monitor mentions and sentiment. Tracking and reporting the same on a regular basis.
- Responding to queries in a prompt and correct manner, in line with defined and approved brand guidelines.
- Preparing monthly social media analyses and reports.
- Timely and consistent delivery of analyses and reports
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