PPC Executive - Mohali, India - Digihawks marketing

Digihawks marketing

Verified Company

Mohali, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Profile Name:

PPC Executive

Location:

Phase8 b, Mohali, Punjab

Experience:

6 months1 year

Job Description:

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Key Responsibilities:

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Campaign Planning: Develop and implement PPC strategies and campaigns aligned with business goals and budget constraints.
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Keyword Research: Conduct in-depth keyword research to identify relevant keywords and phrases for advertising.
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Ad Creation: Write compelling ad copy and design visually appealing ad creatives for various platforms.
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Bid Management: Monitor and adjust bidding strategies to ensure cost-effective campaigns while achieving desired results.
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Ad Campaign Setup: Set up and configure campaigns, ad groups, and ad extensions in advertising platforms (e.g., Google Ads, Microsoft Advertising).
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Ad Performance Monitoring: Continuously monitor campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
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A/B Testing: Conduct A/B tests on ad elements (e.g., headlines, ad copy, landing pages) to optimize performance.
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Quality Score Improvement: Work to improve the quality score of ads by enhancing landing pages, ad relevance, and click-through rates.
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Budget Management: Manage daily, weekly, and monthly budgets to ensure efficient allocation of resources.
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Reporting: Generate regular reports on campaign performance, outlining key metrics and recommendations for improvement.
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Conversion Tracking: Implement and manage conversion tracking to measure the effectiveness of campaigns and make data-driven decisions.
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Ad Platform Updates: Stay updated with changes and updates to advertising platforms and algorithms, adapting strategies accordingly.

Qualifications and Skills: