- Programmatic Strategy: Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.).
- Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
- Manage end-to-end digital media campaigns and seek new areas of opportunity: Build and plan digital media strategies, channel, and budget recommendations, set up campaigns delivering maximum business impact.
- Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
- Provide benchmarks and tracking reports to consultants, clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
- Analyse trends, drive innovation and implement testing strategies to continually uncover optimization levers and improve media performance based on the client's KPIs
- Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
- Proficiency with Microsoft Office, especially Excel
- Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and clients.
- Regular contribution to the media community i.e blogs, case studies, conferences
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Manager - Programmatic - Chennai, India - dentsu
Description
The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.Job Title:
Manager - ProgrammaticJob Description:
Key responsibilities:
Qualifications
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Additional information
Flexible to work across different time zones/shifts (including night shift)