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    Digital Marketing Manager - Chennai, India - Purplesoft

    Purplesoft
    Purplesoft Chennai, India

    6 days ago

    Default job background
    Technology / Internet
    Description

    Job description

    MINIMUM 3-5 YEARS PROVEN EXPERIENCE IN HANDLING GOOGLE AD ACCOUNTS

    Search and Shopping ads

    Morning shift am - 2 pm

    Work from office.

    EXCELLENT SALARY

    Office location: NUNGAMBAKKAM, Chennai.

    You will be responsible for managing a diverse range of paid campaigns primarily focusing on Google Ad-words which will include

    • Google Ads,
    • Google Shopping Ads
    • Re-marketing / Display Advertising

    Experience and Skills

    • Proven 2+ years of SEM experience and success managing PPC campaigns across Google Ads
    • Experience with managing clients in an agency environment and managing large budgets.
    • Experienced in optimizing campaigns based on performance KPIs, and CPA across both search ads and shopping ads.
    • Technical knowledge of tracking and tags/pixels. Experience using Google Tag Manager is an advantage
    • Strong in analytics and data analysis and able to draw valuable insights from the data and present this to the client.
    • Ability to manage budgets across multiple campaigns and accounts
    • Exceptional time management, attention to detail, and prioritization skills.
    • Strong communication skills both written and verbal.
    • Google Ads & Analytics certification will be a bonus

    The role requires the successful candidate to:

    • Setup, manage, and optimize campaigns on Google Ads,
    • Effectively scale Google Ad spend, while maintaining a positive ROI
    • Create strategy across channels, outlining opportunities for Search, Display, YouTube, and Programmatic.
    • Review analytics to identify areas of opportunity
    • Utilize conversion rate optimization tactics (Eg: split-testing) to maximize performance.
    • Correspondence with clients, delivering strategic advice & performance reporting
    • Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
    • Educate clients on our strategies and tactics.
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