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    Content Producer - Chennai, India - Hexaware Technologies

    Hexaware Technologies
    Hexaware Technologies Chennai, India

    1 week ago

    hexaware technologies background
    Description

    Roles & Responsibilities

    • Perform ad hoc research to develop and produce thought-provoking, accurate, and original content.
    • Develop content across a variety of asset types, including press releases, social media posts, video scripts, quarterly corporate reports, presentations, sales support materials, marketing collateral, etc.
    • Leverage buyer personas to develop engaging content that resonates with each audience. Develop compelling localized content for various global markets.
    • Proactively identify and correct errors in existing organizational content such as web pages, e-books, etc.
    • Leverage defined workflow and content production processes while proactively seeking ways to improve upon the same.
    • Proofread and edit content as required according to Hexaware editorial guidelines and AP style. Participate in the peer review process.
    • Serve as Hexaware brand ambassador and guardian. Ensure adherence to brand voice and style guidelines.
    • Keep abreast of the latest best practices in content marketing. Continue to pursue professional development both independently and as assigned.
    • Keep abreast of the latest trends in both the IT services industry and the industry vertical to which you are assigned.
    • Collaborate with the Service Marketing Managers, business unit SMEs, and others to help brainstorm creative and strategic content ideas for online and offline marketing initiatives.

    Qualifications Required:

    • Bachelor's or master's degree in English, marketing, journalism, or a related field.
    • Superior command of the English language, including rules and usage.
    • Strong ability to proofread and edit.
    • Ability to communicate clearly and professionally at all levels within the organization.
    • Intrinsic curiosity and desire to learn and grow as a professional.
    • Self-starter who takes pride in their work and can operate under tight deadlines.
    • Strong analytical, planning, organizational, and time management skills.
    • Flair for writing with an understanding of what works on the internet. Familiarity with SEO best practices.
    • Experience with social networks and implementation of social media marketing.
    • Ability to write web page titles, meta tag descriptions, alt tags for images, etc.
    • Proficiency with Microsoft Office products, especially Word.
    • Ability to work collaboratively in a global context with a diverse set of work colleagues.
    • Ability to write and edit both American and British English.
    • Ability to maintain discretion and confidentiality and adhere to citation guidelines.
    • Ability to work a flexible, late-day/evening schedule to enable collaboration with a US-based manager.
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