Performance Marketing Executive - Mumbai, India - RESET TECH (K&L Wellness Technology Pvt Ltd)

Description

Bodd Active is an Indian new-age activewear brand, we believe quality is the key to everything.

Our team aims to advance the future of activewear by delivering exclusive designs and bringing the finest quality of fabric to you, giving you the best of both: comfort & style.

Our new-age activewear is all about bringing fashion, function, and luxury to your doorstep.

As a Performance Marketing Executive, you will create, execute, and manage paid acquisition campaigns.

You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan
• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. (Facebook, Instagram, Google & YouTube)

Developing and managing digital prospecting and remarketing campaigns.

• Analyse and optimize campaign performance based on datadriven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Effectively communicate complicated analyses by developing easytouse reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Work with creative and strategy teams to test strategies and innovation. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performanceoriented channels.
• Inplatform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Deep understanding of data or data modeling and able to objectively identify insights.
• Expectational analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Critical thinker and creative.
• Bachelor's degree in Marketing or relevant field.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing

Automation

• Reporting

Location - Mahim, Mumbai

Full-time position, On-site job


Salary:
₹350, ₹420,000.00 per year


Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Lead generation: 1 year (preferred)

- total work: 1 year (preferred)

• Marketing

: 1 year (preferred)


Language:

• English (preferred)

Speak with the employer
Application Deadline: 12/06/2023