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    Digital Marketing Executive - Kottayam, India - Boston Institute of Analytics - Kottayam Campus

    Boston Institute of Analytics - Kottayam Campus
    Boston Institute of Analytics - Kottayam Campus Kottayam, India

    4 days ago

    Default job background
    Description
    • Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns
    • Plan and monitor the ongoing brand presence on social media.
    • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness
    • Prepare promotional emails and organize their distribution through various channels.

    Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    Run ads and campaigns on digital platforms like Facebook, Instagram and Google.

    Establish and maintain active social media accounts and increase regular traffic and engagement, including special event marketing such as seminars, workshops, meetups, etc.

    Working on comment moderation, consumer interaction, and diffusing any online issues (complaints, issues, etc.)

    Perform data driven lead generation via social media campaigns

    Creating weekly reports of client and competitor social activities

    Researching relevant industry and market developments

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