SEO Executive - Lucknow, India - New Way Infotech Pvt. Ltd.

Description

We are looking for a result-driven SEO executive to be responsible for developing optimized web content.

The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.

To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills.

Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.


Responsibilities:

Conduct keyword research to identify relevant and high-traffic search terms in order to optimize website content and drive organic traffic.

Optimize on-page elements such as meta tags, headings, URLs, and content structure to enhance search engine visibility.

Develop and implement off-page SEO strategies, including link building, content promotion, and social media engagement, to increase website authority and improve rankings.

Monitor and analyze website performance using SEO tools and platforms, such as Google Analytics, to identify areas of improvement and develop action plans.

Stay up-to-date with industry trends and search engine algorithm updates to ensure the implementation of best practices and maintain a competitive edge.

Collaborate with content creators, developers, and marketing teams to ensure SEO strategies are integrated into website design, content creation, and promotional campaigns.

Conduct regular website audits to identify technical issues and recommend solutions for improved website performance and user experience.

Track and report on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates, to assess the effectiveness of SEO strategies and make data-driven recommendations.

Stay informed about the latest digital marketing trends and technologies and propose innovative ideas for continuous improvement of our SEO efforts.

Provide SEO training and support to team members and stakeholders to enhance their understanding and awareness of SEO best practices.

Requirements:

Bachelor's degree in marketing, communications, or a related field.

Minimum of 2 years of experience in SEO, preferably in a similar role or within a digital marketing agency.

Proven track record of successfully implementing SEO strategies and improving organic search rankings.

Solid understanding of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.

Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations.

Up-to-date knowledge of the latest trends and developments in SEO and digital marketing.

Excellent written and verbal communication skills, with the ability to convey complex SEO concepts to non-technical stakeholders.

Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines.

Self-motivated and proactive, with a passion for staying ahead of the curve in the ever-changing SEO landscape.


Salary:
₹15, ₹25,000.00 per month


Schedule:

• Day shift

Experience:

• SEO: 2 years (preferred)

Speak with the employer
Expected Start Date: 10/07/2023