Cbs - Mba - Digital Marketing - Marketing - Gurugram, Haryana, India - EY

Verified Company

Gurugram, Haryana, India

6 days ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

Your key responsibilities

Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
Coordinate and liaise with internal and external stakeholders to ensure complete briefing including all relevant content, assets and target audience parameters are received for campaign execution
Working with Marketo country leads and support them with increased Marketo usage and maturity
Database management activities such as data cleanup and normalization to improve database quality.
Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
Support process improvements and educate users on campaign best practices.
Standardization and documentation of technical processes using internal systems and Marketo.
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm's brand and business strategy and adhere to risk and quality safeguards set by EY.
Work towards organizational objectives along with stakeholders' project

Skills and attributes for success

Experience with marketing automation platform preferably in Adobe Marketo Engage.
Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
Awareness of Marketo API to coordinate between technical teams.
Proven strong interpersonal with an analytical mindset and problemsolving capability.
Familiarity with Agile planning and Agile project management skills.
Must be highly organized and selfmotivated with a sense of urgency.
Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint

To qualify for the role, you must have

Any university degree or college diploma in Digital Marketing or a relevant professional experience
Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
Must be a detailoriented, organized selfstarter who can work well within a team, and excel in a fastpaced corporate environment, whilst being able to manage multiple priorities and deadlines.
Ability to review processes and make suggestions for efficiencies and optimization.
Exceptional communication skills both written and verbal and must be comfortable with presenting to virtual teams.
Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
Functional knowledge of AEM will be an added advantage for this role.
Familiarity with complex, multinational organizations is highly preferred.
Ability to translate business needs into technical solutions in MA platform.
Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys wellenough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you'll also have

Strong interest in data management and analytics
Storytelling and consulting skills
Attention to detail
Organized selfstarter who can collaborate with a team, and excel in a fastpaced corporate environment, whilst being able to manage multiple priorities and deadlines.
Adobe Marketo Engage Expert Certification is plus

Technologies and Tools

Marketo or any other Marketing Automation platform
Workflow management tools eg: Azure boards/Zendesk/Workfront etc.
Microsoft Office, SharePoint

- knowledge of working with HTML, CSS, and scripting

What we look for

Strong team contributor
Ready to learn and adapt
Problem solving skills
Stakeholder management
Effective communication and consulting

What we offer
**EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams