SEO Executive - Amritsar, India - SimbaQuartz
Description
_Responsibilities_
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
_Requirements_
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Indepth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Uptodate with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, testdriven field
Salary:
₹20, ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
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