Healthcare Marketing Executive - New Alipore, Kolkata, West Bengal, India - B.P. PODDAR HOSPITAL

Description

**Organization Profile:
- **BP Poddar Hospital & Medical Research Ltd. is a prominent healthcare institution located in Kolkata, India. It is known for its comprehensive range of medical services and advanced facilities.

The hospital offers a wide range of medical specialties, including but not limited to:

• Cardiology
• Neurology
• Gastroenterology
• Orthopedics
• Nephrology
• Oncology
• Pediatrics
• Obstetrics and Gynecology

Job Description:
Healthcare Marketing Executive

Position Overview:

The Healthcare Marketing Executive plays a vital role in developing and executing marketing strategies to promote healthcare services and enhance the organization's brand image.

This position involves a blend of traditional marketing techniques and digital marketing strategies tailored to the healthcare industry.


Key Responsibilities:

-
Develop Marketing Plans:

• Collaborate with the marketing team to create comprehensive marketing plans aligned with the healthcare organization's goals and objectives.
• Conduct market research to identify trends, competition, and potential target audiences.

-
Digital Marketing:

• Monitor and analyze the performance of digital campaigns using analytics tools to optimize results.

-
Content Creation:

• Create engaging and informative content for various platforms, including website, blogs, social media, and marketing materials.
• Ensure all content complies with healthcare regulations and maintains accuracy and credibility.

-
Branding and Public Relations:

• Develop and maintain the organization's brand identity across all marketing materials and platforms.
• Manage public relations efforts, including press releases, media relations, and events to enhance the organization's visibility and reputation.

-
Collaboration:

• Work closely with healthcare professionals, physicians, and other staff to gather insights and create compelling marketing campaigns.
• Coordinate with external vendors, agencies, or partners for marketing initiatives.

-
Patient Engagement:

• Implement strategies to engage current patients and improve patient satisfaction.
• Develop patient education materials and initiatives to promote wellness and preventive care.

-
Compliance and Regulations:

• Ensure all marketing activities adhere to healthcare regulations, including HIPAA (Health Insurance Portability and Accountability Act) and other relevant laws.
• Stay updated with industry trends and changes in regulations affecting healthcare marketing.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field. A Master's degree is a plus.
• Proven experience in healthcare marketing, preferably in a hospital, clinic, pharmaceutical company, or healthcare agency.
• Excellent communication skills with the ability to create compelling content and interact with diverse stakeholders.
• Knowledge of healthcare regulations and compliance, such as HIPAA.
• Analytical skills to track and measure marketing campaign performance.
• Creativity, strategic thinking, and the ability to work independently and as part of a team.

Other details:

• Two wheeler & valid Driving License mandatory.
• Fuel reimbursement provided.

For Interview connect HR desk -


Job Types:
Full-time, Permanent


Salary:
₹15, ₹25,000.00 per month


Benefits:

• Cell phone reimbursement

Schedule:

• Day shift
• Rotational shift

Education:

• Bachelor's (preferred)

Experience:

• Lead generation: 1 year (preferred)

- total work: 1 year (preferred)

• Marketing: 1 year (preferred)

Language:

• English (preferred)

Work Location:
In person


Speak with the employer

• 91

Expected Start Date: 30/03/2024