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    Digital Marketing Manager - Coimbatore, India - Starberry Ltd

    Starberry Ltd
    Starberry Ltd Coimbatore, India

    4 days ago

    Default job background
    Full time
    Description
    We are looking for a talented Digital Content Marketing Manager to take full responsibility of managing and delivering content marketing strategies for our clients.
    Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it's essential to be up-to-date with new technologies and digital marketing trends.
    Ultimately, you should be able to expand our client's digital footprint and brand awareness.
    Roles & Responsibilities
    • Come up with digital/content marketing strategies across various digital channels including SEO, Paid Search, Social, Email Marketing, Content, etc., to generate more leads
    • Set short-term goals for the projects (KPIs)
    • Deliver an effective digital/content marketing strategy and editorial plan to meet the business objectives of our clients at the lowest possible cost
    • Coordinate with all creative resources for a project, including strategy & planning, designers, writers and other agency personnel
    • Undertake digital/content marketing initiatives to achieve business targets
    • Collaborate with design, writing and production teams to produce and distribute high-quality content
    • Develop and maintain editorial calendar, delegate tasks and ensure deadlines are met
    • Edit, proofread and improve the content
    • Optimise content considering SEO and Google Analytics
    • Analyse web traffic metrics
    • Share content through various channels, ensuring strong web presence
    • Receive customer feedback and generate ideas to increase customer engagement
    • Accountable for all digital/content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
    • Editorial requirements include a sound understanding of various digital channels including SEO, SEM, Social Media, Email Marketing, Content Categorisation and structure, content development, distribution and measurement.
    • Ensure content is consistent with our client's brand voice, style and tone.
    • Editorial calendar and organisation workflows must be developed and managed.
    • Liaise with the teams managing the various digital channels, e.g. search, social media and email/ newsletter distribution to deliver results.
    • Measurement and optimisation of the client programs will be required on a regular and ongoing basis
    • Executive presentations, to the management team and the client, on the program approaches and results will be required.
    • Ability to work independently as well as in a team environment
    • Ability to draft briefs for copywriters, designers, etc.
    • Enjoy the creative process and show a willingness to contribute relevant ideas
    Requirements

    NOTE: You will have to speak on a daily basis with UK Clients and Starberry client partners, an excellent command of written and spoken English is essential, please do not apply if you do not have this.
    • 8+ yrs of experience in Digital Marketing/Content Marketing
    • Good leadership skills
    • Experience creating content for the web and growing a social audience
    • Editorial mindset that seeks to understand what audiences consume and how to create it
    • Proven work experience as a Digital Marketing Coordinator
    • Understanding of web publishing requirements
    • Hands-on experience with SEO and web traffic metrics
    • Expertise in social media platforms
    • This person must understand the best practices of search, social media, email marketing channels, which content and approaches work on each and why
    • This role requires a brand publisher mindset: to create the content our clients' audience is looking for and then to optimise the path to conversion
    • Experience creating content for the web and growing traffic and conversions based on content marketing
    • Ability to analyse and report on content performance and KPIs
    • Experience with Google Analytics, email marketing & content automation, content syndication, and the top social channels.
    • Project management skills and understanding how to manage the budget, the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement & leads for our clients.
    • Experience with UK clients or other international clients is a plus.
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