Digital Marketing Executive - Thiruvananthapuram, India - Zayn Technology Solutions

Description

As a Digital Marketing Executive, your primary responsibility is to develop and implement effective digital marketing strategies to promote the company's products or services.

You will work closely with the marketing team to identify target audiences, create engaging content, and execute campaigns across various digital channels.

• Proven work experience as a technical writer, content writer, or a related role, with a strong portfolio of technical content samples.
• Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for a non-technical audience.
• Manage social media accounts, including content creation, community engagement, and monitoring online conversations.
• Collaborate with cross-functional teams to ensure consistent brand messaging and a seamless customer experience across all digital touch points.
• Implement search engine optimization (SEO) techniques to improve organic search rankings and drive website traffic.
• Stay updated with the latest industry trends and digital marketing best practices, recommending innovative strategies to enhance campaign performance.
• Track and report on digital marketing metrics, providing regular insights and performance analysis to stakeholders.
• Utilize marketing automation tools and platforms to streamline campaign execution and enhance efficiency.

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience in digital marketing, preferably in a similar role.
• Proficient in using digital marketing tools, analytics platforms, and marketing automation software.
• Knowledge of web analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative ideas for marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Ability to work independently and manage multiple projects simultaneously.
• Up-to-date knowledge of the latest digital marketing trends and best practices.

• Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (required)

• Bachelor's (preferred)

• Digital marketing: 3 years (preferred)