Marketing Executive - Bengaluru, India - Modenik Lifestyle

Description

Job title:
Marketing Executive

• Grade: F2
• Designation: Marketing Executive
• Education: BBM/BBA/MBA
• Marketing
• Experience: 45 Years of experience in the Hosiery industry Or Relevant Field.
• Function / Department: Marketing
• Location: Bangalore (South), Lucknow(North)

Role Summary
The incumbent will support BTL Marketing Operation in General Trade and EBO's. Should be well versed with Media and BTL assets implementation.


Role Responsibilities

• Identifying new regional vendors for POP/POSMs, Retail branding & fixtures like Gondolas, ShopinShop, Counter tops etc.
• Evaluates vendor credentials, negotiates & onboards them with approved rate cards.
• Onsite monitoring & quality check during production and dispatches.
• Conducts recce in coordination with local vendors for faster executions.
• Responsible for implementing display standards across all retail stores.
• Ensuring Instore communication implementation of the brand as per the guidelines.
• Execution of promotions across all the stores in coordination with regional sales team.
• Training on the display planogram & brand guidelines to the regional sales team.
• Auditing the display manual implementation across all stores consistently.
• New store launch support.
• Closely coordinating with vendors/ agencies for on ground dispatches & execution of POPs, Instore branding, and timely deployment at all retail stores.
• Tracks competitors' activity daytoday basis and update HO team.
• Reports and Data Management on All BTL Assets and ISB

Reporting Relationships

Reports To:
Manager - Customer & Shopper Marketing


Supervises:

NA