Search Engine Marketing - Bengaluru, India - Religh Technologies

Description

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.

A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities :
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyse competitor advertising links Requirements and skills
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Wellversed in performance marketing, conversion, and online customer acquisition
• Uptodate with the latest trends and best practices in search engine marketing
• Indepth experience with bid management tools Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, testdriven field

Salary:
₹25, ₹35,000.00 per month


Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Bengaluru , Karnataka: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 2 years (preferred)

• Marketing: 1 year (preferred)