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Am - Brand Marketing (1 to 3yrs) - Fmcg - Mumbai, India - Skillventory

Skillventory

Verified Company

Mumbai, India

1 month ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

AM - Brand Marketing (1 To 3yrs) - FMCG:

From 1 to 3 year(s) of experience

- ₹ Not Disclosed by Recruiter

Mumbaior

Roles and Responsibilities

Responsibilities
Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)

Lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance,CMI)

Lead packaging development for the innovation

Lead product development and testing for the innovation

Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)

Lead 360 degree asset creation (TV, Print, POSM & Digital)

Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.

Market, Category & Brand assessment for each of the markets responsible

Liaise with local teams to ensure projects fits country requirements and scope

Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.

Activate through digital only communications/ influencer marketing model relevant to size, aspiration and TG of the range

Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.

Key Skills & Requirement:

Master Degree within Marketing or Business Administration.

Excellent written and verbal communication skills in English

years of experience in marketing or marketing services

Strong Project Management skills. Experience in leading cross-functional team to deliver projects.

Understands customers and shoppers.

Has an experience in development and launch of consumer and shopper relevant innovations and

relaunches.

Monitors progress & takes action.

Core aspects underpinning all skills:
Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour