Content SEO Strategist - Mumbai, India - Internet Brands

Description

About Internet Brands:

Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel.

The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients.

Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Education:
B.E. Computer Science/IT degree (or any other engineering discipline)


Experience: 3 + years


Shift timings: 2:00 PM to 11:00 PM IST

Position Requirement:

• Experience in
  SEO with exposure to basics such as
  Title tag, H1, Meta Tags etc:
• Excellent
  verbal and written communication skills in US English.
• Excellent
  quantitative skills, problemsolving skills, storytelling/ presentation skills.
• Ability to work independently with various stakeholders.
• Understanding of the US legal system would be an added advantage.

Role & Responsibilities:

• Gather keywords and data associated with each keyword such as search volume, average ranking of our site and key competitors.
• Organize keywords into logical groups for Content Strategists for a given topic.
• Summarize search volume and ranking difficulty.
• On page and off page optimization
• Monitoring performance of search engine rankings, traffic, use of Google Analytics, Webmaster tools, Competitor research and link analysis, creation of Back link strategy and implementation etc
• Work with Editorial teams for new topics and individual pieces of evergreen content which will have SEO success and content refreshes to aid existing content.
• Make decisions on which content to produce based on the research outputs.
• Create briefs for editorial teams including titles, meta descriptions, and major content sections for new content.
• Audit existing content for underperformers, identify if possible, and to improve, merge into another, or remove as part of regular content hygiene plans.
• Answer questions from editorial on existing content and new content being requested.