Digital Marketing Executive - Kolkata, India - Ayu Mantra

Ayu Mantra
Ayu Mantra
Verified Company
Kolkata, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
Build, plan and implement the overall digital marketing strategy

  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage a digital marketing budget
  • Oversee all the company's social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build an inbound marketing plan
  • Forecast sales performance trends
  • Motivate the digital marketing team to achieve goals
  • Monitor competition and provide suggestions for improvement

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies uptodate
  • Maintain partnerships with media agencies and vendors

Requirements and skills

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Salary:
From ₹25,000.00 per month


Schedule:

  • Day shift

Ability to commute/relocate:

  • Kolkata,

West Bengal:
Reliably commute or planning to relocate before starting work (required)


Experience:

- total work: 3 years (required)
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