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    Marketing Executive - Chandigarh, India - Devyani International Limited

    Devyani International Limited
    Devyani International Limited Chandigarh, India

    18 hours ago

    Default job background
    Restaurants / Food Service
    Description

    The ideal candidate will be a professional who assists with ongoing marketing campaigns by collecting audience feedback, creating graphs, charts, and slides to present to decision-makers, and conducting market research to understand the target audience.​

    Responsibilities

    • Prepare and manage marketing calendar in sync with the monthly, quarterly and annual business plan​
    • Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region​
    • Ensure impeccable execution of the plan through ATL, BTL and digital mediums​
    • Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the restaurants​
    • Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.​
    • Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: prelaunch-buzz, launch and sustenance​
    • Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.​
    • Responsible for the New product launch marketing strategy for the region​
    • Manage Corporate Sales for the region​
    • Explore opportunities for third party channel sales which includes Delivery service & Live counters in events.​

    Qualifications

    The ideal candidate preferably MBA in Marketing with at least 4 years of deep domain experience in planning and executing marketing strategies in QSR or related industry. Should have experience in building brands using digital and social media and should have led a team.​

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