- - Define and evolve marketing service offerings across digital marketing, martech platforms, and customer engagement.
- - Build solution frameworks, value propositions, and reusable assets.
- - Own the practice roadmap, capability development, and differentiation
- - Act as a trusted advisor to CMOs and Marketing Leaders - Lead discovery workshops and marketing transformation discussions.
- - Translate business goals into scalable marketing solutions.
- - Support large deal pursuits and strategic accounts
- - Partner with sales to drive pipeline through GTM initiatives.
- - Support account expansion, cross-sell, and upsell opportunities.
- - Participate in proposal development, solutioning, and pricing strategy
- - Build and mentor a high-performing marketing consulting team.
- - Collaborate with delivery, pre-sales, and alliances teams - Drive best practices, governance, and quality standards
- - Represent the company in client forums, webinars, and events.
- - Contribute to whitepapers, POVs, and industry insights.
- - Stay ahead of marketing technology and industry trends
- Required Skills & Experience
- - 12–18+ years of experience in marketing, digital, or martech consulting.
- - Strong experience working with enterprise customers.
- - Proven ability to engage with CXO / CMO-level stakeholders.
- - Experience in IT services or consulting organizations.
- - Strong understanding of marketing technology ecosystems.
- - Experience building or scaling a practice is highly preferred
- - Consultative mindset.
- - Strong communication and storytelling.
- - Business and commercial acumen.
- - Leadership and influence without authority.
- - Strategic thinking with execution orientation
- - Scaled and differentiated marketing practice.
- - Strong customer advocacy and reference ability.
- - Improved win rates and pipeline contribution.
- - High-performing, motivated practice team
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Marketing Practice Lead - Pune District - Myridius
Description
Role Overview
We are looking for a Marketing Practice Lead to build, scale, and lead our marketing services practice. This role requires a strong blend of marketing strategy, consulting, customer engagement, and business growth. The leader will work closely with sales, delivery, and customers to define go-to-market strategies, build differentiated offerings, and drive measurable business outcomes.
Key Responsibilities
Practice & Offering Leadership
Customer & Market Engagement
Go-To-Market & Growth
Team & Capability Building
Thought Leadership
Key Competencies
What Success Looks Like
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