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    Head of Digital Marketing - Navi Mumbai, India - Reliance Digital Retail Ltd.

    Reliance Digital Retail Ltd.
    Reliance Digital Retail Ltd. Navi Mumbai, India

    5 days ago

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    Description

    Position:
    Head of Digital Marketing


    Company:
    Reliance Digital


    Location:
    Navi Mumbai


    Role Overview:
    This role requires an expert in digital marketing methodologies, data-driven decision-making, and advanced campaign management. The ideal candidate should possess exceptional leadership skills and a track record of implementing cutting-edge digital marketing initiatives.


    Key Responsibilities:

    • Develop and execute highimpact SEM campaigns, optimizing conversion rates and costofacquisition in high volume categories.
    • Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.
    • Oversee the daily operations of social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Wikipedia, and mobile apps.
    • Analyze and optimize the social content calendar to maximize audience engagement and interaction.
    • Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.
    • Conceptualize and oversee the development of an immersive website focused on elevating user experience and driving conversions.
    • Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.
    • Drive innovation by implementing cuttingedge ideas to bolster the growth of key product families, leveraging a datacentric approach.
    • Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.

    Qualifications:

    • Master's degree in Marketing, Communications, or related field.
    • Extensive experience (15+ years) in a senior digital marketing role, demonstrating mastery in strategy implementation and technical prowess.
    • Proficiency in SEM, social media management, content strategy, analytics tools, and emerging digital technologies.
    • Exceptional leadership, communication, and interpersonal skills with the ability to navigate a dynamic, fastpaced environment.
    • A strong understanding of current digital marketing trends and best practices.
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