Media Buyer - Chandigarh, India - Reckless Labs

Description

• Develop, implement, and optimize effective paid media strategies across search engines and social media platforms.
• Conduct thorough keyword research and audience analysis to inform campaign targeting and messaging.
• Create compelling ad copy, creative assets, and landing page recommendations to maximize campaign performance.
• Monitor and manage campaign budgets, adjusting bids and allocations as necessary to meet KPIs.
• Regularly analyze and report on campaign performance, providing actionable insights and recommendations for improvement.
• Stay uptodate with industry trends, platform updates, and best practices to ensure our campaigns remain innovative and competitive.
• Collaborate with crossfunctional teams including design, content, and analytics to ensure cohesive and impactful campaigns.
• Test and iterate on various ad formats, targeting options, and audience segments to optimize conversion rates.

• Proven experience as a Media Buyer with a strong focus on Search and Social media advertising.
• Atleast 2 years of experience in media buying
• Proficiency in platforms such as Google Ads, Facebook Business Manager, Apple Search ads and other relevant ad platforms.
• Demonstrated ability to develop and execute successful paid media strategies that drive measurable results.
• Strong analytical skills with the ability to interpret data, identify trends, and make datadriven decisions.
• Creative mindset with an eye for crafting compelling ad copy and visuals.
• Excellent communication and collaboration skills to work effectively within a team.
• Detailoriented and wellorganized, capable of managing multiple campaigns simultaneously.

• Day shift