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Bengaluru

    Head - Performance Marketing - HealthTech (5-10 yrs) - Bangalore, India - iimjobs

    iimjobs
    Iimjobs background
    Full time
    Description

    Must haves:

    • Experience of 57 years driving performance marketing in consumer tech or services
    • Hands on experience in strategizing and executing campaigns across digital marketing channels like Meta, Google, YouTube, affiliates, CRM
    • Have managed the scale of 2 Cr INR+ monthly spends
    • Led a team (2+) for at least 3 years
    • Experience inapp marketing in India
    • Experience in strategizing organic growth for products
    • SEO, ASO, Referrals, content marketing
    • Deep knowledge of retention marketing and CRM

    Key traits :

    • Data driven
    • First principle thinking, experimentation mindset
    • Ability to strategize campaigns with unit metrics like CAC and RoAS
    • Open to learning and collaborating with other teams


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