- Review Omnichannel strategy and highlight concerns in performance and provide actionable insights to stakeholders
- Review and provide input around measurement frameworks, KPI definitions to define reach, engagement and quality engagement
- Guide KPI goals to monitor business performance
- Collaborate with cross-functional teams to gather/analyze data and define problem statements
- Develop, oversee, and implement advanced statistical models (regression modeling, ANCOVA, econometric modeling, Bayesian, Ridge/ Lasso etc.) and optimization techniques to solve complex business problems and support decision making
- Connect multiple data sources appropriately, QC and uncover trends in the data to develop appropriate measurement framework
- Guide and implement test designs to evaluate effectiveness of marketing campaigns, content strategies or other business initiatives.
- Communicate complex analytical findings and insights to both technical and non-technical stakeholders through clear and compelling visualizations, reports and presentations and provides actionable recommendations for the business
- Strong analytical thinking and problem-solving skills with a deep understanding of statistical analysis, optimization techniques and decision support models
- Strong understanding of experimental design, hypothesis testing and A/B testing methodologies.
- Strong understanding of digital/non-personal tactics like website, paid search, social media, third party etc.
- Strong business acumen and communication skills to translate complex analyses into what it means for the business in an articulate insights and recommendations style
- Meticulous attention to detail with a questioning mindset to ensure accuracy and reliability of analysis
- Strong project management skills and the ability to work independently or as part of a team
- Passion for continuous learning and improvement with a keen interest in exploring new and innovative ways to enhance the quality and impact of analyses
- We welcome a bachelor's or master's degree in a relevant field such as Statistics, Mathematics, Economics, Operations Research or a related discipline.
- Proven experience (ideally 3-5 years) in a decision analysis, statistical modeling, or optimization role, preferably within the biopharma or pharmaceutical industry
- Experience working with large datasets, statistical software packages (e.g. R, SAS, Python), and data visualization tools (e.g. like Rshiny, Dash, Tableau etc.)
- Familiarity with the biopharma industry, including market dynamics, regulatory requirements, and healthcare data sources
- Experience interacting with commercial leaders, understanding, anticipating, and fulfilling their insight/analytical information requirements
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Bristol Myers Squibb Hyderabad, India Full timeSummary: · The Decision Analyst will play an instrumental role for BMS, as they will be responsible for applying advanced statistical analysis and optimization techniques to support data-driven decision-making processes. The Decision Analyst will develop and implement descriptive ...
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Decision Analyst II, US Commercial Decision Intelligence T500-11833 - hyderabad, India - Bristol Myers Squibb
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Description
Summary:
The Decision Analyst will play an instrumental role for BMS, as they will be responsible for applying advanced statistical analysis and optimization techniques to support data-driven decision-making processes. The Decision Analyst will develop and implement descriptive/explanatory models, decision support models, segmentation strategies, portfolio analyses, test/experimental designs, and create well-structured content to provide actionable insights and recommendations that enhance business performance and drive growth in the region.
Roles & Responsibilities:
Skills and competencies:
Experience: