Salesforce Pardot 4-6 Years Bangalore, Mumbai - Bengaluru, India - Capgemini
Description
Pardot Solution SME (overall 5+ yrs experience) with specific experience on Pardot.- Knowledge of Salesforce Lightning is preferred
- Overall Data Model understanding of Salesforce Pardot inclusive of table entities like
- Leads/Prospects list, Account List, Supression Lists, Segmented lists etc.
- Strong expertise on SFDC and Google Analytics integration with Pardot
Primary Skills:
- Having knowledge on development best practices
- Agile, Hibrid, etc.
- Good to have other scripting knowledge like JS, etc.
- HTML, CSS, knowledge preferable for Landing Pages
- Knowledge on Page actions, Lead Scoring, Website Tracking Campaign & Code Generation etc
- Setup Automation Rules for Salesforce Sync
- HTML, CSS, knowledge preferable for Landing Pages
- Understand Drip Campaigns (Engagement Studio) Requirements and Implement Journeys using Engagement Studios
- Knowledge of system integration using web services and middleware platforms similar to Informatica Cloud
- Strong expertise on SFDC and Google Analytics integration with Pardot
- Knowledge on Page actions, Lead Scoring, Website Tracking Campaign & Code Generation etc
- Expertise in a scripting tool like JS for building anding pages layout (PML (Pardot Merge Language) &HML
- Handlebars Merge Language
Secondary Skills:
- Setting up Search Marketing
- Keywords, Competitors, Paid Search
- Preferable to be Salesforce Pardot certified specialist and Pardot Consultant certification
- Advanced knowledge in Salesforce Engage and B2B Analytics is an added advantage
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