SEO Executive - Delhi, Delhi, India - Pulp Strategy
Description
SEO Executive responsibilities include:
Developing and implementing effective search engine optimization (SEO) strategies
Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
Managing offsite and onsite optimization projects and reporting on performance
Job brief
We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.
Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability.
Responsibilities
Develop and execute successful SEO strategies
Manage team of SEO Specialists
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends
Requirements:
Proven experience as SEO Manager, SEM Manager or similar role
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Experience with SEO reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Excellent communication skills
Strong organizational and leadership skills
Analytical mindset with numerical aptitude
BSc/BA in Marketing, Business or related field
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