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Growth Marketer - Bengaluru, Karnataka, India - Plivo

Plivo

Verified Company

Bengaluru, Karnataka, India

4 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Bangalore (Remote)

Marketing - Solutions /

Full-Time

/ Remote

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.

Plivo's mission is to simplify business communications.

Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale.

Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.

Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.

Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale. Plivo's success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.

Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.

About the Role

This role reports to the leader of the gotomarket team for Contacto. Contacto is one of Plivo's new SaaS products. It is an omnichannel contact center for B2C customer service teams, with the potential to disrupt the $15B Contact Center market.

The role gives you - Great opportunity to work in a fast-paced environment to make a big impact.

Experience the journey of growing an earlystage product to PMF, and building a completely new brandBe the 1st marketer on the team, with the scope to weigh in on all marketing programs
Flexibility and autonomy to experiment with a variety of leadgeneration programs
Build and lead a strong objectiveoriented team as the business grows
A remote job that gives you the comfort of home, even during work

Responsibilities:

1. Be the Product & Market Expert
Develop a deep understanding of Contacto features and positioning
Develop a detailed understanding of competitor capabilities
Actively pursue industry trends, provide inputs to product roadmap and GTM execution
Own Demand Generation
Identify demandgeneration opportunities, define experiments, and execute them
Develop positioning and messaging of new and existing product functionality
Create content and assets (blogs, landing pages, case studies, etc.) for the demandgen programs
Go To Market Enablement
Create sales enablement training and assets (pitch decks, videos, battle cards)
Work with the product team to record and release external videos demonstrating new product capabilities
Enable sales teams with demos, trials, and earlystage implementation support
Min.4 years experience in a marketing or product role
Strong problemsolving abilities, with a metric/objectivedriven mindset
Ability to develop strong technical product knowledge and proficiency in Contacto
Experience with positioning and messaging features
Ability to position Contacto to creatively solve customer's needs
Handson experience in executing demand generation, and demand capture programs
Experience with sales enablement and competitor research