Marketing Executive - Madurai, India - Ahana Hospitals, kk Nagar
2 days ago
Description
Position Overview:
Responsibilities:
1.
Feedback Collection:
- Engage with both inpatients and outpatient attendants to gather valuable feedback about their experiences.
- Collaborate with medical staff to ensure timely and respectful feedback collection.
- Compile and organize feedback for analysis and improvements.
- Liaise with the Medical Records Department to ensure accurate documentation of collected feedback.
2.
Online Reviews Management:
- Monitor and manage online reviews across platforms like Google, ensuring timely responses to both positive and negative feedback.
- Collaborate with the Patient Services team to address and resolve concerns highlighted in reviews.
- Uphold a positive online reputation by promoting positive patient experiences and interactions.
3.
Social Media Promotion:
- Develop and execute social media marketing strategies to enhance the organization's online presence.
- Create engaging content for platforms such as Facebook, Instagram, and other relevant social media channels.
- Regularly update social media accounts with relevant news, patient stories, and organizational updates.
- Collaborate with the Marketing Department to align social media efforts with broader marketing campaigns.
- Responsible for brand promotion through media, outdoor campaign, and other activities.
- Identifying referral centres to increase the referral business.
- Responsible for PR activities related to our services
4.
Data Analysis and Reporting:
- Collect, analyze, and report data related to feedback, online reviews, and social media engagement.
- Provide insights and recommendations to the management team for continuous improvement.
Qualifications:
Any UG degree or PG degree / bachelor's degree in marketing, Communications, Business, or related field.
Skills:
- Proven experience in a marketing role, preferably within the healthcare or service industry.
- Excellent communication skills, both written and verbal.
- Proficiency in using social media platforms (Facebook, Instagram, etc.) for marketing purposes.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively with crossfunctional teams.
- Customercentric approach with a focus on maintaining a positive brand image.
- Datadriven mindset with the ability to analyze metrics and derive insights.
- Familiarity with online review management tools and techniques is a plus.
- Creative thinking and a proactive attitude towards problemsolving.
Salary:
₹11, ₹12,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- Madurai,
Tamil Nadu:
Reliably commute or planning to relocate before starting work (required)
Education:
- Master's (preferred)
Experience:
- Lead generation: 1 year (preferred)
- Marketing: 1 year (preferred)
Language:
- English (preferred)
Speak with the employer
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