Executive - Digital Marketing - Ahmedabad, Gujarat, India - The Phoenix Mills Limited

The Phoenix Mills Limited

Verified Company

Ahmedabad, Gujarat, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Department / Division
Marketing

External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

Agencies
Event Management
Government/ regulatory bodies
Retailers
Sponsors

Minimum Qualification
(i.e education, training etc.)

Graduate, MBA (Marketing)

Minimum Experience

1-3 years of experience in retail industry; knowledge of a wide range of marketing techniques and concepts especially in the digital space.

Conversant with design element in digital space

Special Skills/Attributes
(required for performing the job effectively)

Innovative & adapting to trending techniques
Understand digital media analytics

Knowledge of various modes of digital marketing

Overall Purpose/Objective

Of the job
Responsible for effective and comprehensive Digital, Social Media operations. Ensure constant communication with the target audience through effective use of various Digital & Social Media to enhance the brand recall and enhance consumption

Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)

Overall responsibility for planning the Digital & Social Media promotion to enhance the image of the Centre
Execute the marketing strategy for mall's digital platforms in consultation with Head-Marketing who is developing the marketing strategy
Managing all web content including our website, blogs, social media handles
Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand's visibility on bigger platforms
Conceptualize online events and reach our TG to ensure success of such online events.
Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects covering all activities done to ensure good coverage for the event)
Prepare weekly MIS on the events planned; Digital/Social Media evaluation.

Qualifications

Minimum Qualification
(i.e education, training etc.)

Graduate, MBA (Marketing)

Primary Location:
IN-GJ-AHMEDABAD

Work Locations:
Ahmedabad BSAFAL HOUSE NR. TEJ MOTORS, B/H. MIRCH MASALA RESTAURANTOFF S.G. H IGHWAY AHMEDABAD 380059

Job:
Marketing

Organization:
Mall Business

Schedule:
Regular

Shift:
Standard

Day Job

Job Posting:
Mar 12, 2024, 4:08:00 AM