Digital Marketing - Bengaluru, India - English Wizard

English Wizard

Verified Company

Bengaluru, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Digital Marketing Manager:

B2C_EdTech Responsibilities:

Plan and manage performance marketing campaigns on Google & Facebook Ads
Create & optimize paid ads strategy to meet business goals & objectives
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS, and KPIs)
Run Installs, Lead Generation, Engagement, In-App Action & Remarketing campaigns from ideation to media planning and optimization
Funnelled approach to planning campaigns and ad creation to meet end goals
TOF, MOF, BOF
Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords
Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence
Conceptualize ad copies and creative direction and brief the creative team
Identify trends and insights, and optimize spend and performance based on the insights
Run A/B tests on campaigns creatives and measure success of the experiments
Collaborate with internal teams to create landing pages and set up events and user tracking etc.
Utilize the strong analytical ability to evaluate endtoend campaign experience across multiple channels and audience touchpoints
Instrument conversion points and optimizes user funnels
Manage budgets and finances for digital marketing initiatives for the organization

Skills Required:

Very high sense of ownership
Experience in Digital Marketing for B2B and B2C organizations.
Experience in Google, Facebook & Instagram Ads, SEM
Data orientation and strong analytical ability
Strong orientation towards problemsolving, experimenting, and iterating with the results, to arrive at the right solution
Customercentricity and consumer thinking

- understanding consumer needs, concerns and
- translating that to marketing themes

Salary:
₹20, ₹30,000.00 per month

Schedule:

Ability to commute/relocate:

Bengaluru , Karnataka: Reliably commute or planning to relocate before starting work (required)

Education:

Experience:

Language:

Speak with the employer

Ielts Trainer