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    Brand Manager - Bengaluru, India - India's well Established Social E-Commerce Platform

    India's well Established Social E-Commerce Platform
    India's well Established Social E-Commerce Platform Bengaluru, India

    3 weeks ago

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    Description
    Title

    • Brand Manager

    Location :
    Bengaluru

    Experience : 5+years


    Expected Notice Period:
    Immediate to 30 Days

    Opportunity Type :
    Contract 6 Months


    About the employer brand:
    We are an online marketplace that facilitates trade between suppliers, resellers and customers, with heavy reliance of external social media platforms such as

    Facebook

    and

    Instagram .Our aim is to enhance the quality of awareness of the platform and it's key messages.

    Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth.

    We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times.

    Best if you experience this in person.

    Role Overview
    We are looking for a Brand Manager for the marketing team at.

    The Brand is under construction and we are looking for a team member who has contributed to building a loved brand in India.

    This could be consumer facing brands in FMCG, D2C, Marketplace or Tech sectors.

    The candidate has contributed to key mainline and digital campaigns for the brand which drove brand health metrics like consideration and preference along with garnering positive sentiment and consumer love for the brand.

    You are equally comfortable in a data analysis / insights session and inspiring and jamming with creative partners. You thrive on user insights and are a person who likes to be out there meeting consumers frequently. You anchor your decisions in conviction coming from users, data or best practices in the Industry.

    You are able to PMO large multi-functional projects independently - leading insights, social, product, business and media teams towards a common goal.

    You are focussed on input metrics of marketing and are comfortable with driving business outcomes in the short and brand outcomes in the long term.

    Job Description

    • Problem Identification : Track the progress of the brand on key equity parameters and

    platform metrics on a regular basis, Identify gaps or opportunities on these data points and validate them with user insights and outside in intelligence.


    • Brand Strategy and Annual Planning : You will bring cross functional pods together to build on and off app communications for mapping new launches, key brand equity campaigns and smaller topical or regional initiatives. You will also keep an eye on brand personality and tone of voice and continue to sharpen our 'vibe' across touchpoints.
    • Campaign Design & Execution: Work with cross-functional team (Internal-partners) creative & media agency (External-partners) to design & develop marketing campaigns for both offline & online medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
    • Media Strategy and Planning : Work with Media team and partners to land the right
    distribution strategy, co-create surround and impact associations with the team and
    measure and course correct performance.

    Job Requirements/Mandatory Skills

    • Customer Orientation: Puts the customer at the beginning, center & end of every decision. Ability to recognise an insight from an observation.
    • Research Orientation: Familiarity with brand & campaign research methodologies &
    approaches.

    • Creative Appreciation: Ability to write clear & actionable creative briefs & evaluate the output of creative development process based on the brief.
    • Planning &

    Execution Skills:
    Ability to plan for multiple parallel streams of work & error-free on time execution. Strong stakeholder management skills to keep both internal & external stakeholders on the same page.

    • Culture Fit: Fit Brand Mantras

    Must Haves:

    • Minimum 4 years of working experience as a ABM / Brand Manager
    • Background of top FMCG, D2C or Tech Brands in India
    • MBA from Top Tier College is preferred.
    • Track record of campaigns that were loved by users and drove business results
    Why should you apply for this job?

    • Opportunity to drive 10X growth for India's only true and profitable
    e-commerce platform.

    About WinnerBrands


    At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

    Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.

    Request to visit our community page at

    Registration implies consent to our

    privacy policies
    Thanks,

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