Content Strategist - Remote, India - IIDE - Indian Institute of Digital Education

IIDE - Indian Institute of Digital Education

Verified Company

Remote, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Join our team as a Content Strategist and play a pivotal role in shaping and executing our content strategy.

Key responsibilities:

Content Planning:
Develop and execute a comprehensive content strategy aligned with business goals and target audience needs.

Audience Research:
Conduct audience research to understand preferences, behaviors, and content consumption patterns.

Campaign Integration:
Collaborate with cross-functional teams to align content creation with ongoing campaigns and marketing initiatives.

SEO Optimization:
Integrate SEO best practices into content planning to enhance online visibility and search engine rankings.

Performance Analysis:

Utilize analytics tools to measure and report on the performance of content marketing efforts, providing insights for continuous improvement.

Brand Consistency:
Ensure brand consistency across all content, maintaining a unified and compelling brand voice.

Content Calendar Management:
Develop and manage a content calendar, ensuring timely delivery and alignment with business priorities.

Stay Updated:
Stay informed about industry trends, content marketing best practices, and emerging technologies.

Requirements:

Strategic Thinking:
Ability to think strategically and align content initiatives with broader business objectives.

Audience-Centric Approach:
Deep understanding of target audience preferences and the ability to create content that resonates with them.

Collaboration Skills:
Strong collaboration skills to work effectively with content creators, marketers, and other stakeholders.

Analytical Skills:
Proficiency in using analytics tools to measure and analyze content performance.

Organizational Skills:
Strong organizational skills to manage multiple projects and deadlines effectively.

Adaptability:
Ability to adapt content strategies based on changing industry trends and business priorities.

Creativity:
Innovative thinking to generate fresh and compelling ideas for content creation.

Job Types:
Full-time, Freelance

Salary:
₹300, ₹500,000.00 per year

Benefits: