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    Copywriter - Mumbai, India - Powerlook

    Powerlook
    Powerlook Mumbai, India

    1 day ago

    Default job background
    Retail
    Description

    Job Title: Copywriter - Mens Fashion (Powerlook Apparel's Pvt Ltd.)

    Job Description:

    Are you a creative wordsmith with a passion for menswear fashion? Powerlook, a dynamic and trendsetting menswear fashion brand, is seeking a talented Copywriter to join our team. The ideal candidate will have a keen understanding of the fashion industry, a strong grasp of storytelling, and the ability to create compelling and engaging content across various platforms. Additionally, proficiency in SEO practices and keyword optimisation is crucial for this role.

    Responsibilities:

    Content Creation:

    · Develop and create engaging and innovative content for blogs, website, and social media platforms.

    · Craft compelling product descriptions and narratives that showcase the unique identity of Powerlook.

    Blog Writing:

    · Generate insightful and trend-focused blog posts that resonate with our target audience.

    · Integrate SEO best practices and relevant keywords to enhance online visibility.

    Social Media:

    · Curate and manage content for various social media channels, ensuring a consistent brand voice.

    · Collaborate with the marketing team to create captivating captions and stories for social media posts.

    PR Articles:

    · Write press releases and PR articles to enhance Powerlook's presence in the fashion industry.

    · Implement SEO strategies in PR content to maximise reach and impact.

    Research:

    · Stay informed about industry trends, competitor activities, and emerging fashion concepts to maintain a competitive edge.

    Brand Voice:

    · Work closely with the marketing team to ensure that all content aligns with Powerlook's brand voice and identity.

    SEO and Keywords:

    · Conduct keyword research to optimise content for search engines.

    · Implement SEO techniques to improve content visibility and website ranking.

    Editing and Proofreading:

    · Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

    Qualifications:

    · Proven experience as a Copywriter in the fashion industry.

    · Strong portfolio showcasing diverse writing styles and content types.

    · Excellent written and verbal communication skills.

    · In-depth knowledge of menswear fashion trends.

    · Familiarity with SEO principles and keyword optimisation.

    · Ability to meet tight deadlines and work in a fast-paced environment.

    · Creative thinking and the ability to bring fresh ideas to the table.

    If you are passionate about menswear fashion, have a way with words, and possess expertise in SEO practices, we invite you to join our team. To apply, please submit your resume, portfolio, and a cover letter detailing your relevant experience at

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