Supervising Associate - Bengaluru, Karnataka, India - EY

Verified Company

Bengaluru, Karnataka, India

6 days ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers.

People in the team provide support for key global EY publications and campaigns.

The Supervising Associate — Go-to-Market Content will play a pivotal role in helping our accounts and solutions teams deliver compelling, timely, insight-based go-to-market (GTM) solutions.

The role holder will be responsible for gathering inputs, creating content for GTM materials, working with the Service lines, Knowledge, Markets and BMC teams, and managing the end-to-end publishing of the GTM materials.

The role will be expected to manage teams and projects, when necessary, work on high-stakes material and provide consultation to the client on best practices to take GTM materials to the audiences.

Your key responsibilities

Work as a consultant for stakeholders to plan content requirements for various marketing activities by helping identify objectives, strategies, gotomarket priorities, target audiences, differentiators and other aspects
Develop and project manage clientcentric customizable content which supports activation through sectors and accounts (e.g., solution presentation decks, talk tracks, Q&A, etc.)
Help develop compelling narratives to build and position consistent and distinctive content that drives demand
Build a robust content strategy that incorporates the bestinclass standards for market activation
Translate GTM strategy and complex solution information into clear, concise, compelling GTM content
Ensure content is smart, buyercentric and in alignment with EY writing and style guidelines
Support preparation and materials development for business development client meetings
Support gotomarket campaigns for markets priorities including working with the solution owners to drive pipeline operations
Assist in the creation of a selfserve pack of sales collateral, templates, tools and guidance for accounts team
Create and manage sales collaterals and toolkit development from scratch, including conducting kickoff calls with the solution leader and other stakeholders to discuss agenda, sales toolkit development lifecycle and timelines, etc.
Develop robust project plans around gotomarket initiatives for solutions and works with stakeholders to obtain buyin and maintain project plan with defined timelines and next steps
Implement local and global best practices, process consistency and synergies for gotomarket activation in the region
Analyze the impact of the gotomarket initiatives on the pipeline
Work with onsite client servicing and marketing teams to help manage external communication programs

Skills and attributes for success

Business content development and campaign management skills and knowledge, handson marketing experience
Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients' issues and agendas across sectors and geographies globally
Excellent organization, analytical and problem solving skills and ability to work in a highpaced multitasking environment with high levels of business engagement
Team player with a knack to motivate the team to deliver programs within a stipulated timeframe
Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
Exceptional organizational, project management, risk management and team management skills, and business sensibility
Ability to analyze and interrogate data to unearth oneofitskind stories
Comfortable and confident engaging, persuading and negotiating with senior stakeholders
Skilled at planning and executing content across a variety of channels and formats in support of campaign objectives

To qualify for the role, you must have

Bachelor's or master's degree, preferably in English literature or mass communication
At least 89 years of related experience
Strong working knowledge of a professional services organization
Executive presence, strong leadership skills and the ability to influence others

Ideally, you'll also have