- 3+ years of content marketing experience, with at least 1 year in the crypto industry being a strong plus.
- Hands-on experience with performance marketing, advertising analytics, and reporting.
- Experience within an in-house tech company, preferably in a startup environment or a digital
- marketing agency working with brands in financial services or fintech.
- Strong ability to craft persuasive and conversion-oriented ad copy for various digital media
- channels, including web, email, social media, online communities, short-form video, display, and more.
- Experience in analyzing customer data and product usage patterns to identify growth
- opportunities. Utilize metrics across acquisition, activation, retention, and referral stages to in form marketing decisions.
- Expertise in paid campaign management, including owning and optimizing marketing funnels, enhancing landing pages, maximizing conversion rates, and revenue potential.
- Acquisition expertise with strong knowledge and experience in growth marketing, paid acquisition, and partner marketing.
- Robust project management and collaboration skills, with the ability to thrive in a cross-functional and remote global team environment.
- Comfortable synthesizing diverse data and insights into a clear growth plan. Open to experimentation and testing new campaign ideas.
- Excellent communication skills for effective collaboration internally and externally with stakeholders like partners and clients.
- Great attention to detail and a commitment to executing tasks with a polished finish.
- Strong work ethic, highly motivated, proactive, and capable of working independently or as part of a team to meet tight deadlines.
- Embrace a growth mindset, viewing challenges as opportunities.
- Nice to Have-Proficient with Marketing automation tools, Figma, Notion, Pardot, Beepro.
- Conduct thorough research and analysis of the latest industry developments and trends.
- Lead and execute our customer acquisition and retention strategies, focusing on constructing and managing marketing funnels through targeted paid media, affiliate marketing, SEM, and other channels.
- Manage the platform marketing lifecycle for various market segments, collaborating with Product Marketing to drive increased product adoption.
- Develop a demand generation strategy employing content marketing, organic growth strategies, partner marketing, and paid acquisition.
- Plan and coordinate diverse performance marketing campaigns, including product marketing initiatives, direct response ads, and remarketing across paid search, social, and targeted display
- networks.
- Work closely with external performance media buying agencies and/or contractors.
- Generate regular monthly and quarterly performance reports, leveraging marketing attribution and measurement platforms to showcase our growth and marketing effectiveness.
- Build new marketing levers from the ground up, swiftly operationalizing top-performing strategies into sustainable programs.
- Collect and analyze campaign data to identify trends, performance metrics, and areas for optimization.
- Promote and represent Company in a positive manner.
- Identify and collaborate with potential partners and influencers in the industry.
- Test, experiment, identify, and diversify the channel mix to maximize return on investment.
- Determine channel market fit.
- Uphold company's values and mission in all interactions with the community and beyond.
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Senior Growth Marketer - Jaipur, India - Staffing Ninja
Description
Role: Senior Growth Marketer
Location: Jaipur
Work Type: On-Site
Required Skills & Qualification:
Key Responsibilities: