Hemendra Singh

7 years ago · 1 min. reading time · ~100 ·

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How AI marketing can help brands right now | Infographic

How AI marketing can help brands right now | Infographic

Giants like Netflix, YouTube are using Artificial Intelligence effectively in their businesses to engage a higher number of viewers. They have included the feature of “recommendations” where they give suggestions to the viewers about what they can watch.

Whenever a user goes to these platforms to watch any video, the one problem that occurs more than often is “what should I watch?” By using AI to evaluate the viewing history of users, and providing them with suggestions based on that, the users are released from facing that trouble, and that retains them towards the video streaming platform for a longer duration.

Netflix also has the feature of a bot, that works and converses exactly like a human would. The bot gives suggestions to the users using their choice of genre. This instant response feature is liked by the users as any queries they might have, are answered by the bot. The accuracy of these bots is very high, given how thoroughly they analyze the data of the users before reaching a conclusion.

Because of this high retention, app development companies want to create more apps with Artificial Intelligence, so that they can enhance their success rate as well.

Check out this infographic blog to know more about how brands are making use of Artificial Intelligence!

How are Brands using Artificial Intelligence Al releases brands from continuously wer) doing repetitive tasks Instant response through Al helps engaging customers in CUP better way oo Al is enhancing both productivity and efficiency of brands Major Brands using Artificial Intelligence J rs Crafting personalized movie traders to LE rR behavior and choices “a Uses recommendation bot, *And Chill that suggests movies to the viewer based on the gerves they chose n EL Tr prem - § toma movie based on the likes of the viewer Today. almost 70 80% viewers are watching moves based on recommendations Gives product recommendations, for eg Jo a Pn tems 10 see how it would look like Uses chatbot to know about the preferences. EE RPP recommendations accordingly freeing them leo) from the headache of choosing amang 100 res Takes into consideration algorithms like ry order history of customer, weather and predicts what customer should have even ° before they know it | Users can place and pay for thew Prey go) Also has a voice assistant "My Starbucks Barista” through which users can give thew orders, o modify a pe 0a) LE RT SL pe rey while they are watching a movie, they can assess whether the viewers are liking the “da film or not od EE Er erat) os” according to the choice of users using ad their Stock Keeping Units(SKU) RK LZ J [EE RR EY RR RE A ROE) of people on image/video LX: | Amazon Lex Provides chatbots to [ELSIE CI TELE LAT ging the users a better experience Amazon Translate Translates content in multiple languages. giving users the benefit of accessing ETT REL BEN A ) Uses Siri, that works as the user's re Raa pr E Uses face recognition to OR Re Provides location in the photos using [) [TR ® facebook Uses facial recognition feature to J uv QO Uses and analyses text to understand the meaning based on ts context 2 Uses deep neural networks to expose users to Sze the ads related to them without any inclusion of £2 Pr J Uses accurate voice recognition to 3 enhance expenence of users tS 4 YouTube provides the ‘recommended h RB CRETE LL ERTL reat) LL (t Google Photos has a feature of recognizing faces. based on the data collected > 70-80% viewers are watching movies based on recommenda- tions through Al Almost 60% people make use of Al-based apps like Google apps for navigation More than 50% organizations will use Alin their businesses Since 2000, the number of Al startups has gone up by 14 times. Currently, there are 1,031 Al startups. tis predicted that by 2020, 85% of customer interactions with businesses would be without any human. That means the inclusion of Artificial Intelligence is massive! The global market of Al stood at $420 million in 2014. It 1s expected to reach up to 5 05 billion by 2025 Cyr

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