PPC Display Ad Network - Prasoon Gupta

7Search PPC is a PPC ad network that allows advertisers to display their ads on the network's search engine results pages (SERPs) and partner websites. The network claims to have over 1 billion searches per month.

My experience working with 7Search PPC has been positive overall. Setting up a campaign is easy and straightforward. The network offers various targeting options such as geographic, device, language, and keyword targeting. The budget settings are also easy to manage, and advertisers have the option to choose between a daily budget or a total campaign budget.

One of the biggest advantages of 7Search PPC is its low cost-per-click (CPC). The network is known for its low cost compared to other PPC ad networks, which makes it an attractive option for advertisers with a limited budget. This low cost also means that advertisers can get a decent amount of traffic with a lower budget, making it a great option for small businesses.

However, the low cost-per-click also means that the quality of traffic may not be as high as other PPC ad networks. There are concerns about click fraud and bots, which may lead to a high click-through rate (CTR) but low conversion rates. It is important for advertisers to keep an eye on their campaigns and adjust their budget and targeting options accordingly.

In conclusion, 7Search PPC is a great option for advertisers who are looking for a low-cost PPC ad network. Setting up and managing campaigns are relatively easy, and the targeting options are effective. However, the quality of traffic may not be as high as other networks, and advertisers should be vigilant when it comes to click fraud and bots.