Marketing Executive - Coimbatore, India - Effica automation

Effica automation

Verified Company

Coimbatore, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Qualification:
MBA (Marketing)/ UG Graduate with good communication skills and marketing knowledge.

Experience: 0 - 3 years

Freshers with good communication are also welcome.

As a marketing executive, your primary role is to develop and implement marketing strategies to promote a company's products or services.

Here are some common roles and responsibilities associated with the position:

Strategy Development:
Conduct market research and analysis to identify target markets, customer needs, and competitive landscape. Develop comprehensive marketing strategies to achieve business objectives and increase brand awareness.

Brand Management:
Manage and strengthen the company's brand identity by ensuring consistency across all marketing communications and materials. Develop brand guidelines and ensure adherence to them in all marketing initiatives.

Market Research and Analysis:
Conduct market research to identify consumer trends, market opportunities, and competitor activities. Analyze data and customer insights to drive decision-making and optimize marketing strategies.

Budgeting and Resource Allocation:
Develop and manage marketing budgets, ensuring optimal allocation of resources for various campaigns and activities. Monitor and analyze the effectiveness of marketing initiatives to maximize return on investment.

Cross-functional Collaboration: Collaborate with internal teams such as sales, product management, and creative services to align marketing efforts with overall business goals. Coordinate with external vendors and agencies for marketing services as needed.

Performance Tracking and Reporting:
Monitor key performance indicators (KPIs) and metrics to evaluate the success of marketing campaigns and initiatives. Generate regular reports and presentations to communicate performance and provide insights for future improvements.

Team Management:
If applicable, oversee a team of marketing professionals and provide guidance, support, and performance feedback. Foster a positive and collaborative work environment that encourages creativity and innovation.

Industry and Trend Awareness:
Stay updated with industry trends, emerging technologies, and best practices in marketing. Continuously learn and explore new strategies and tools to enhance marketing effectiveness.

These roles and responsibilities may vary depending on the size and nature of the organization, as well as specific job requirements.

Additionally, it's important to adapt to the evolving marketing landscape and be open to new challenges and opportunities.

Job Types:
Full-time, Regular / Permanent

Salary:
₹10, ₹20,000.00 per month

Benefits: