Digital Marketing Associate - Bengaluru, India - Gaiagen Technologies
Description
Positions:
- 1 Location:
Summary/ Objective:
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
Required Qualification
Any graduates with specialization in Marketing from any reputed university with 3+ years' experience in digital marketing executive or similar roles
- Certification in digital marketing for Google and Meta Ads
- Skills and experience in Amazon Ads and Linkedin
- Strong analytics and data management skills
- Excellent communication and interpersonal skills
Skills of interest
- Previous clientfacing or agency experience
- Experience with digital content marketing
- Familiarity with online ads, eCommerce and content management
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns.
- Experience with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience with performance marketing campaigns.
- Google, Youtube, Facebook & Instagram Ad-Operations Management (Create/Manage/Optimize/Analyze Campaigns) and other channels.
- Manage and improve Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Improve Brand Awareness by increasing impressions & reach on all campaigns.
- Optimize Cost per conversion (CPC) on all campaigns across channels.
- Improve, and optimize clicks & clickthrough rates on Ads.
- Improve sales & ad conversion across all channels.
- Optimize, and update target audiences with every ad change, and provide insights on audiences.
- Daytoday management and optimisation of all campaigns in respective Ad channels.
- Improve website performance through organic tools.
- Optimize landing pages and user funnels across all platforms.
- Perform multivariate experiments along with A/B testing.
- Share insights on market trends, competitors, and strategies to improve Ad performance in all channels.
- Regular updates and fortnightly, monthly ad performance comparison reports of all Ad channels.
- Liasioning with internal & external stakeholders for creative and content changes based on performance.
- Experience with eCommerce and Amazon ads will be an advantage.
Other information
Equality Statement
Conflict of Interest
Selection Process
- Telephonic interview
- Case Study (optional)
- Face to face interview
Position Details
Division:
Marketing Division
Location:
Bangalore
Benefits:
Annual CTC - INR 4 Lakhs per annum.
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