Content Writer - Pune, India - valueaddsofttech
Description
Desired Profile:
As a Content writer your primary job shall include creating content across four main platforms:
- You will coordinate with the Automation analyst to review the open and click rates and improvise all future content send-outs.
Landing Pages
- Create content for landing pages for Events and Lead magnets
Social Posts (primarily LinkedIn)
- Create content for daily posts on LinkedIn which are a mix of Case studies, rants, personal stories, wins and customer belief challenging.
- We will require content for 5 posts/week x 3 LinkedIn profiles.
Social Adverts
- Create content for Facebook and LinkedIn ads and handoff to Social Media analyst for ad setup
- Monitor clickthrough rates and improvise content
Key Responsibilities:
- Investing effort in understanding the business domain aligned to the Coach and the challenges faced by our customers in their business.
- Understanding our Ideal customer profile and creating a Hotbutton map to use as the basis for all content creation.
- Create detailed content independently based on highlevel topics discussed and agreed.
- Consistently test and measure content engagement rates and improvise on an ongoing basis.
- Be open to working as a team cohesively with other staff.
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