Digital Advertising Strategist - Chennai, India - Vendasta

Vendasta

Verified Company

Chennai, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Digital Advertising team is looking for an Advertising Strategist to add to the growing team.

This person is responsible for monitoring the digital advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish.

The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.

Skills and Qualifications:

Independent decision maker. Can take calculated risks and deal with ambiguity.
Takes initiative to improve and try new things.
Ability to work independently with mínimal supervision within a strong team environment
Comfortable with rapid change and few regulations.
Positive attitude.
An understanding of marketing funnel and choosing the right tactic based on the client's goal
An eye for typography, composition and color with pixellevel attention to detail
Good understanding of Google Analytics, Google Adwords, Facebook Ads and and sales experience is an added advantage.

Proficiency with a variety of digital advertising platforms is an asset:

Call tracking
Display Advertising
Social Advertising
Search Engine Marketing

Responsibilities

Monitor campaign orders from Vendasta's marketplace.
Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
Delegate tasks to various teams and team members to achieve campaign launch.
Troubleshoot problems with advertising technology.
Ensure data integrity in the campaign tracking pipeline.
Communicate with Partners and Advertisers.

KPIs