Ad Operations Manager - Bengaluru, India - Truecaller

Description

Hello, Truecaller is calling you from Bangalore, India Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

• Top 20 most downloaded apps globally, and world's #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 374 million active users per month.
• Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
• A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions.

We at Ads Product are all about making Ads more meaningful & relevant to our users and help drive marketing objectives for our partners / advertisers. Ads is one of the ways Truecaller monetizes the APP, and thus holds a critical role in driving Truecaller revenues. Our scale boasts about: ~4BN Acs Req per day, ~2 BN impressions (globally) per day, thus making Truecaller one of the largest standalone publishers in India and emerging markets like Egypt, North Africa etc.

Mission - The Ads team is responsible for monetizing Truecaller inventory through ads by offering targeted advertising solutions to our demand partners.

Product Features - Display/Video Ads, Audience/Device/Geo/Custom targeting, Roadblocks/CPM/Programmatic.

Responsible for - Driving revenue growth for Truecaller by building ads solutions and selling our ads offerings to our advertiser partners in India and outside.

As an Ad Operations - Manager, you'll be responsible for campaign management activities such as campaign set-up, QA, campaign optimizations, performance reporting. You'll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will be expected to troubleshoot issues with advertisers/platforms when they arise to find solutions.

The candidate for this role must have a data-driven approach and an ability to multi-task with an eye for detail is a must. Additionally, candidates should have a creative and entrepreneurial drive and be excited to work in a fast paced environment while thinking quickly on their feet.

What you bring in:

• 4 + Years of experience working with Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc.) and Performance Advertising/Marketing (CPI, CPA, CPL, CPS etc.)
• Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc. and able to analyze data, troubleshoot issues with tracking parameters.
• In-depth knowledge of ad-server, ad networks and the online advertising industry.
• Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
• Experience in setting up campaigns and managing the campaign performance independently
• Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-server's
• Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics
• Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations.
• Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc).
• Experience in strategic audience work
• Strong understanding of data landscape and utilization (1st party, 2nd/3rd party)
• Experience with multiple third-party verification partners such as Moat, IAS, and Double Verify.
• Experience with various third-party tag specs including brand studies, DMPs, etc.
• Experience with troubleshooting discrepancies, creative tag setup issues, delivery issues and other issues from a technical support perspective
• Ability to work well independently, under pressure, and with tight deadlines as well as being highly responsive to clients
• Highly self-motivated and well-organized with strong verbal and written communication skills
• Creative, independent problem solver.
• Strong process, organizational and time management skills.

The impact you will create:

• Complete responsibility of portfolio of campaigns – P&L target achievement
• Setup programmatic Campaign proposals on ad servers like GAM (Google Ad Manager) (previously known as DFP) or other ad-servers
• Regular Monitoring of performance and optimization of campaigns owned
• Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc).
• Experience working with MMP and DMP partners, ability to understand and analyze performance measurement metrics.
• Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS
• Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
• Experience in strategic audience work
• Strong understanding of data landscape and utilization (1st party, 2nd/3rd party)
• Resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
• Assisting in the development of client-facing campaign performance reports
• Identify and quantify key challenges for campaign performance
• Work with sales team (both pre & post) and provide them with audience insights
• Proactively engaging with team to understand the existing model and new feature introduction in detail
• Provide inputs to analytics team from Ops team on new requirements
• Working with Product Management and Engineering to ensure smooth feature roll out and issue resolutions

It would be great if you also have:

• 2 years of experience in Internet/online advertising industry, especially on the programmatic side.
• Success in fast-paced environments, especially managing multiple clients
• Experience of interacting with clients and participation in QBRs for large clients
• Experience using systems like Salesforce, Order management systems.

Life at Truecaller - Behind the code:

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

This position is based in Bangalore, India.

We only accept applications in English.

What we offer:

• A smart, talented and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment.
• A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
• Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges.
• Do it your way: We work in-office on Tuesdays, Wednesdays and Thursdays with flexibility on the other days.
• Office life: Enjoy your days with breakfast, lunch and a wide range of yummy snacks and beverages, and have fun at our playroom As well, exciting company parties and team activities such as Lab days, Running team, Geek lunch

Come as you are:

Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that's why we would love to meet you.