PPC Executive - Ahmedabad, Gujarat, India - Unlimited WP Pvt. Ltd.

Unlimited WP Pvt. Ltd.

Verified Company

Ahmedabad, Gujarat, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Company Name:
UnlimitedWP Pvt. Ltd.

Company Benefits:

8 flexible working hours
40 leaves/year
5 Days Working
Quarterly Bonus
Yearly Outing
Health Benefit Plan
No Bond
No sandwich leave

Responsibilities:

-
Campaign Management:

Develop and execute PPC campaigns across multiple platforms, including Google Ads, Facebook Ads, and other relevant channels.
Create compelling ad copy, headlines, and visuals to maximize clickthrough rates (CTR) and conversions.
Monitor campaign performance and adjust bidding strategies, targeting options, and ad creative to optimize for key performance indicators (KPIs).

-
Keyword Research and Selection:

Conduct thorough keyword research to identify relevant keywords with high search volume and low competition.
Expand keyword lists and refine match types to improve campaign targeting and reach.

-
Ad Copywriting and Creative Development:

Write engaging ad copy and create visually appealing ad creatives that resonate with target audiences.
Test different ad variations to identify topperforming ad elements and optimize for conversion.

-
Bid Management:

Monitor bidding strategies and adjust bid levels to maximize ad visibility while maintaining target return on ad spend (ROAS) or cost per acquisition (CPA) goals.
Utilize automated bidding strategies and bid adjustments to optimize campaign performance.

-
Audience Targeting and Segmentation:

Define target audiences based on demographic, geographic, and behavioral characteristics.
Create audience segments and tailor ad messaging to specific audience groups for improved relevance and engagement.

-
Campaign Reporting and Analysis:

Generate regular performance reports and analyze key metrics such as clickthrough rate, conversion rate, and cost per conversion.
Identify trends, opportunities, and areas for optimization to improve campaign performance.

-
Budget Management:

Manage campaign budgets effectively to maximize return on investment (ROI) and ensure spending stays within allocated budgets.
Monitor spending patterns and adjust budget allocations based on campaign performance and objectives.

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field.
Minimum of 2 years of experience in managing PPC campaigns, with a focus on Google Ads and Facebook Ads.
Proficiency in PPC platforms such as Google Ads, Facebook Ads Manager, and Google Analytics.
Strong analytical skills with the ability to interpret data and make datadriven decisions.
Excellent written and verbal communication skills, with the ability to craft compelling ad copy.
Detailoriented with a focus on performance optimization and continuous improvement.
Google Ads certification and Facebook Blueprint certification is a plus.

**Unlimited WP 4 Product's:
- **Pay: Up to ₹700,000.00 per year

Benefits: