Gm - Brand & Communications - Lucknow, India - Vodafone Idea

Vodafone Idea

Verified Company

Lucknow, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Req ID:

Location: Lucknow, IN- Function: Marketing/Digital- About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Role
GM - Brand & Communications

**Job Level/ Designation
M3/ GM

Function / Department
Marketing

Location
Lucknow

Job Purpose
To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities
-
Brand health monitoring:

Identify cluster business needs consumer insights develop quarterly calendar
Align & close Marketing head share/align corporate + media SPOC

-
Circle Product Campaigns:

Develop product briefs from circles basis calendar
Convert product briefs to communication briefs
Align corporate SPOC
Share it with centralized Ogilvy
Creative output signoff from corporate SPOC
Develop GTM package basis corporate SPOC signoff & handover to circle execution team
Monitor & collate performance results for respective cluster share with corporate circle spoc

-
Corporate campaigns:

Align GTM plans for clusters basis circle budgets
Align corporate teams (circle + Media SPOC)
Deliver package to circle execution teams
Monitor & collate results for respective cluster share with corporate circle spoc

-
Circle Activation/events /sponsorships

Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

-
In Market visibility: Monitor in market visibility execution through the Merchandiser App reports - highlight issues and lead mitigation plans

Lead
PR plan for cluster

-
Brand guidelines :Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC

Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

Strategic thinking and knowledge of fundamentals of brand building
Creative thinking
Collaboration
Leadership
Process orientation

Experience of 10-12 years in total of which 4+ years in a similar role in telecom.

Excellent Creative abilities

High level of analytical skills

Must have technical / professional qualifications

MBA

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership