Content Marketer - Bengaluru, Karnataka, India - Almabase

Almabase

Verified Company

Bengaluru, Karnataka, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

The Company:

Hi there

We are Almabase - a bootstrapped, profitable B2B SaaS company with a mission to make education affordable for everyone. We're doing this by enabling institutions to raise more funds from their alumni. The idea started from our founders' struggle with the lack of scholarships when they were students. Watch this TEDx talk from Kalyan to learn more.

Our customers are usually staff in educational institutions' alumni relations/advancement offices.

The value prop for them at a high level is simple - "Engage more alumni and raise more money from them." About 90% of our customers are from the US, but starting in 2024, we're also expanding our market to the UK and Canada.

Our team is based in India and the USA. The Indian team is based in Bangalore, and the US team is fully remote.

The Opportunity:

The Marketing team is uniquely positioned - we've just scratched the surface of leveraging multiple channels to enrich our sales funnel.

In 2024, we plan on doubling our efforts to make these channels consistent sources of pipeline to fulfill our company's ambitious goals.

We're also keen on exploring new markets as we expand into the UK and Canada (thanks to our strategic partnership with Blackbaud).

Key Responsibilities:

Here's a sneak peek of the exciting projects you will get to work on:

Campaigns and content to position Almabase as a thought leader for teams looking to increase donor participation within their alumni community.
Programs to help improve conversion rates across various funnel stages through drip campaigns, social media campaigns, ABM, etc.
Planned and promoted our virtual events to ensure leads constantly flowed in at various funnel stages.
Creating strategies for PR activities through various channels.
Collaborate with our designers and developers to create content for eBooks, landing pages, guides, conference collateral, and other relevant content.
Work crossfunctionally with Sales/Customer Success/Product Marketing on mutually dependent projects.
6 months
2 years of relevant Marketing experience (SaaS/Edtech/experience in the US market is a plus)
Exceptional writing skills. We prefer someone with strong storytelling skills who can construct and convince with words.
Someone with a successful track record of building successful marketing campaigns from scratch and reaping the benefits upon execution.
Great research skills and a keen eye for details.
Understand content marketing/distribution concepts and leverage data for decisionmaking.
Experience with CRM and marketing/automation tools is a musthave. We have a simple saying at Almabase if the interaction isn't on HubSpot, then it never happened. (_yes we're super reliant on our CRM_).
Basic design knowledge is also a must.
Someone who loves to come up with new ideas (and can execute them) will feel right at home.

How we will set you up for success:

We will provide you with comprehensive training and resources to learn Marketing best practices in SaaS.
During the first 3 weeks, you will have oneonone calls with each person in the sales & marketing team to get to know them.
You will be involved in a monthly oneonone with your manager to discuss feedback and the scope of improvement, apart from regular team mentoring.
You'll have a lot of creative freedom to execute new ideas. As long as you can convince us, and you're confident in your skills, we're here to back you in your execution.

What your first month at Almabase will look like:

First 30 days:

You will learn the ins and outs of our industry, our audience (and their pain points), and our competitors.
Learn about our product knowing what you're trying to sell and whom you're trying to sell to.
You will start owning Operational tasks as part of our Marketing campaigns. Don't worry we'll be actively reviewing your work. The expectation here is that you can contribute to the team's goals as soon as possible.

First 60 days:

You will begin to own Marketing initiatives endtoend. You will also be contributing to larger campaigns that run over the span of 23 months.
You would then measure the success of your work based on predefined metrics.
You will be dedicating time to proactively identifying pain points we solve for our buyers through interactions with Customers, which will be used for campaigns showcasing Customer wins and creating social proof.

First 90 days:

You will start contributing towards ABM and Content Marketing initiatives that will enable our Growth team to generate opportunities for the Sales team.
You will also actively leverage paid and organic channels to improve Almabase's brand visibility in both new and existing markets (PR, ads, brand awareness campaigns, etc.)
After getting comfortable with how things work, you'll get the opportunity to think of ideas that can make a huge impact and execute them (we